Advertise with us
Six sections, one audience: readers who came looking for a straight answer and stayed to read the whole thing.
Placements
All creative is served as standard IAB sizes. Monthly rates, billed in advance, one advertiser per slot per month. These are introductory rates for a new publication; current traffic figures are shared on request.
Directly below the header, above the fold. The first thing a reader sees after the masthead.
Sticky in the sidebar alongside the article and category feeds. Stays in view while the reader scrolls.
Between sections of a story, where the reader has already committed. Highest dwell time of the three.
One text-and-image unit in the Friday email. Sold as four consecutive sends, not individually.
Creative specs
JPG, PNG or static GIF. Under 150 KB. Supply at 2× for retina. No auto-playing video, no audio, no expanding units.
Five working days before the start of the month. Creative can be swapped once mid-flight at no charge.
Impressions and clicks, emailed at the end of each month. Third-party tracking pixels accepted.
What we don't run
Gambling, adult content, payday lending, cryptocurrency offers, and anything that makes a health or income claim it cannot substantiate. We also decline creative that imitates our own editorial layout, or that looks like a system alert or a download button.
Buying a placement buys the placement, nothing else. Editorial coverage is not for sale — the terms are set out in our editorial policy and advertising disclosure.
Book a placement
Tell us the slot, the month and the campaign, and we will confirm availability within two working days.